We sold a lot of the 36,193 items today! (there's plenty more left!)

I spent the first day of our Teacher's Event in the Burlington store, Friday, March 21.
Sergio and Paul did an amazing job of organizing thousands of books, activity books and Hooked on Phonics kits into a shoppable, inviting area in the store.
We had about 2o people waiting to come in on a cold, windy morning when they could have stayed in bed and snuggled under the covers. The pull of books and bargains was too strong!
The waves of customers shopped aisle after aisle of books, finding treasures. It made one hopeful for the future - reading and learning are the keys.

It was wonderful to see the thoughtful selections and the engrossed kids paging through books.
Customers filled carts and looked carefully for more, not wanting to leave one book opportunity on the table.
As one teacher put it "I always find the one amazing thing I wished for when I shop the book department".
Patience was evident as always at Building 19! We have a saying "Suffer A Little, Save A Lot!" and the suffering is worth it!
In the earlier blog I said it "takes a village" to run an a special event. It's very true and I am in awe of the talent and energy in this company- Building 19.
Thanks to everyone!!!!

Dog Lovers Event in Shrewsbury

Starting Friday, March 21st - items from a well-known Dog Lovers Catalog! We've added a deal from our own Pet Department - a shipment of goods from a huge chain of pet stores. Shrewsbury only, the doors open at 9AM... be early for the best selection!

SSSSHHHHHH...........HUGE event in Lynn Saturday!

Hi!

You are not going to want to tell your friends about this one-- it's WAY too juicy, and when they see you wearing these clothes out, they will think you hit the lottery.

We have 20 racks (about 572 pieces) of leather from one of the premier designers on the planet. Seriously, you will not believe this designer name would ever be at little old Building #19. This Italian designer's line is so famous that they make fun of her on SNL- (that's how you know you've made it!) I'll only give one hint--- the collection name starts with a "V"

Best of all- they are priced at a FRACTION of the designer price tags. One example I saw was a $795.00 jacket for $169.99. That's a huge bargain!

Now I will admit that some of these pieces are high, high fashion-- and they are a little outrageous. But there is a range- buttery soft leather pants, neon mini skirts, and jackets are some things you'll see. Each piece is a true collector's item for any aspiring fashionista.


Dress like a CELEBRITY at Building #19 prices!
Come by, it will be worth the trip!

Annemarie

Mens Shoe Event in Weymouth, Burlington, Lynn, Natick, Norwood, Hanover, Manchester and Nashua starting Sunday, 3/16

Our ladies brand name shoe event was a hit... and we haven't forgotten the men. Here are a few pictures of our setup in our Weymouth store.... our Weymouth, Burlington, Lynn, Norwood, Natick, Hanover, Manchester and Nashua stores will have a similar setup ready for Sunday, March 16th.. be early!

What's It Like to Price 36, 193 items in three days for a special event?

One of the most wonderous things about Building 19 is our ability to make things happen quickly or as they say "turn on a dime".
We had an opportunity last Friday to make a buy on terrific books for parents and teachers of young children and decided to run a chainwide event on March 21.
Everyone kicked into gear and as we speak the warehouse is feverishly sorting and pricing 36,193 books, workbooks, parenting books, teachers' resources and Hooked On Phonics Deluxe Kits. Shipping is getting ready to send the thousands of books out to arrive starting Tues.
Our crackerjack Advertising Department is writing radio ads, printing signs, designing in-store marketing materials along with sending out give aways and making phone calls to preschools and day care centers.
Annemarie is trying to line up special giveaways from fourteen different communties so we can create giveaways in each store for those who fill out information cards.
The stores are setting up displays to show you the tip of the iceberg as to what you will see when you arrive at the store on Friday, March 21st.
Come into any of our stores starting on Wednesday, March 19th and you will see the stock starting to be set up. Nothing will be sold before Friday morning but you will see the huge selection of books over 140 titles sent in just for this event!.
Jerry says this is the our biggest educational book event in nearly 44 years!
Please come in and see the results - it really does take a village to run an ROP!

South Shore Ad Club features Mat Brown

I went to hear Mat Brown speak tonight at the South Shore Ad Club. He talked about how he and Jerry created the Building 19 ad campaign over the years. He showed ads that sold good stuff, that gave stuff away and ads that helped create the amazing retail entity that Building 19 is today.

The room was filled with men and women who are in advertising and they laughed and were on the edge of their seats listening to the stories of how the mystique of Building 19 was created.
Mat is truly one of a kind and I feel lucky to know Jerry and to know Mat.

Do you have a favorite ad that you remember from years past?
There are a lot of Building 19 fans out there who really love to tell the stories of the bargains they've found and why they like to visit.

Handmade Oriental Rug Event

Hi,
It's Marjorie, the Rug Lady from Building #19. I'm excited to tell you about my latest discovery of beautiful handmade Oriental rugs, coming to four stores, this Saturday.
I got an exceptional bargain from a midtown Manhattan rug importer who was closing his doors forever. For three generations, his family imported only the very best Oriental rugs, and sold them to the "exclusive" rug stores.
Well, on Saturday, you'll find that these very beautiful rugs are very affordable at Building #19. They're 65% to 83% off the fancy rug store prices. That's like getting three to five rugs for the price of one.
There's a wonderful selection of handmade Oriental rugs from scatters to oversized and everything in between, including hard to find runners. If you've ever pictured an elegant, handmade Oriental rug in your home, come to Building #19 Haverhill, Burlington, Lynn or Norwood, this Saturday.
Remember, our 30 day money-back guarantee gives you plenty of time to try out your new rug at home to make sure you love it.
Thank you...

P.S. We're feverishly working to get pictures, prices, sizes, and styles up on our website. Keep checking back.

Kids rugs! They are coming soon.

They will be in all stores on Sunday April 6th. We just bought over 7,900 1st quality kids rugs. That’s over ½ million dollars (at their retail) worth of kid rugs to be sold at 73% to 83% off their prices.

We have an unbelievable selection, over 60 different designs per store, over 500 rugs per store. We just received the rugs in our warehouse and this is the best selection we have ever had.

Their prices are ranging from $24.95 to $198.98
Ours are $5.99 to $49.99

These are great for day care centers, nurseries, schools, parents, and kids of all ages.

Shoe Event - Weymouth pictures

Just a few pictures of the Weymouth store as they were setting up the shoe event for Saturday, March 8th...this is just ONE store - this event is happening in all 14 of our stores. Visit www.building19.com for more details....

Look What I Found...in Ladies Clothing!

Hi! I'm Annemarie and I'm the new merchant (Like a buyer.) I will update this blog as I find really great fashion cheap in our stores-- and as we get new stocks in. We are going to be making a LOT of changes in the ladies department -- adding some new lines for young women and the young at heart. I'm hoping that you fashionable Building #19 shoppers will let me know what you want to see in the stores!



Today, I spent some time in our Norwood store, located on Route 1. I was happy to see that all the seasonal markdowns had been taken-- and there are some GREAT deals in there.

They include: sweaters, winter coats, fleeces, and a whole lot else. Price range from $3.19-$14.19.

I couldn't believe it when we were all done-- we had marked down over 40 different items! Since we don't often do markdowns like this, this is a definite opportunity for our savvy Building #19 customers.




I also saw some really cute denim skirts that are A REALLY HIGH END BRAND ($69.00 originally!) This is THE brand when it comes to "horseback sports" (OK not really but that is a hint) I saw some size 8 and 10 (there may have been other sizes too) that are perfect for spring at $16.99!




<----- Some of our Markdowns!














Here are some NEW items we have in the dept-- such cute spring skirts...

Shoe event in all stores

Our famous brand name shoe event is coming to all stores on Saturday, March 8th. See www.building19.com for more details!