One of the most wonderous things about Building 19 is our ability to make things happen quickly or as they say "turn on a dime".
We had an opportunity last Friday to make a buy on terrific books for parents and teachers of young children and decided to run a chainwide event on March 21.
Everyone kicked into gear and as we speak the warehouse is feverishly sorting and pricing 36,193 books, workbooks, parenting books, teachers' resources and Hooked On Phonics Deluxe Kits. Shipping is getting ready to send the thousands of books out to arrive starting Tues.
Our crackerjack Advertising Department is writing radio ads, printing signs, designing in-store marketing materials along with sending out give aways and making phone calls to preschools and day care centers.
Annemarie is trying to line up special giveaways from fourteen different communties so we can create giveaways in each store for those who fill out information cards.
The stores are setting up displays to show you the tip of the iceberg as to what you will see when you arrive at the store on Friday, March 21st.
Come into any of our stores starting on Wednesday, March 19th and you will see the stock starting to be set up. Nothing will be sold before Friday morning but you will see the huge selection of books over 140 titles sent in just for this event!.
Jerry says this is the our biggest educational book event in nearly 44 years!
Please come in and see the results - it really does take a village to run an ROP!
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1 comment:
Jean, that sounds great. It's important to instill the love of reading into children. It will serve them so well in the future. My mother instilled this love (a passion actually) into her children. We owe her so much for that!
All the best with this event,
Paul.
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