Rick, our merchandising guy, asked us to make a sign for our curtain event telling customers that our "Naptime Window Panels" are not just for babies. Apparently, these curtains have a label with a picture of a baby and they are marketed as room darkening and noise reducing so that baby can get a good night's sleep. Rick felt that customers wouldn't realize that they could use these curtains for other rooms besides baby's.
Our first reaction was that we would just be stating the obvious - our creative customers would not have to be told how to use these curtains! Why, when we ran the contest below (Defending our Borders), we got dozens of responses; most of them were practical and some were downright decorator-y.
Who are we to tell our customers that you don't have to be a baby to use these curtains and get some shut eye? It's not like the curtains have little lambs or twinkly stars on them - they come in solid, adult colors.
But then on second thought, we decided to make the signs. Companies spend millions of dollars on package design and they must know something that we don't... people can't always see beyond the obvious.
Our stores are such a treasure hunt that most of our customers know that they have to use their imagination in order to get a bargain. We've sold rugs with sample stickers (that don't come off), broom sticks without the brooms on them, burlap coffee bags with no coffee in them... and our customers seem to find a use for them.
But if you can't think of anything, take a look at our signs.... we'll be happy to give you a few ideas.
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